Advertising · SEO · AI Search
Paid advertising on Meta and Google, plus SEO and the new AI search, run by someone who understands your business and your customers first, then builds campaigns that actually convert.
Why I do this
I have generated leads for businesses for over a decade. Recently I spoke to a business owner who had spent $46,000 to generate 36 phone calls, with visitors spending an average of seven seconds on their website before leaving.
I cannot in good conscience watch good people pour money away like that.
That is exactly why I work the way I do. Marketing money is hard‑earned, and it should come back to you as customers, not disappear into clicks that go nowhere.
Before a single ad goes live, I learn your business and your customers, because you cannot sell to people you do not understand.
Campaigns designed around one job: turning attention into real, measurable enquiries and sales, not vanity metrics.
An extension of your business who thinks like an owner, the kind of marketing partner you will not want to work without.
What I do
There are two ways customers find you online: you pay to appear, or you earn your place. I do both, and I make them work together.
Paid advertising
Performance campaigns across Meta and Google that put your brand in front of the right people and turn that attention into enquiries and sales. As a certified Meta and Google partner, your budget is handled by someone who lives in these platforms every day.
Enquiries from people ready to act, not empty clicks or vanity metrics.
Stay visible so yours is the name they remember when they are ready to buy.
Target the exact suburbs, cities or audiences that matter to your business.
Win back the visitors who did not convert the first time around.
Every stage planned and measured, from first impression to closed sale.
Honest reporting so you always know what your spend is bringing back.
SEO & AI search
Paid ads stop the moment you stop paying. SEO builds visibility that keeps working. I get your business ranking in Google for the searches your customers actually make, and I optimise for the way people now search: asking ChatGPT, Google's AI overviews and other AI assistants for a recommendation.
AI search is changing the game. When someone asks an AI tool who to hire in your area, I make sure your business is understood, trusted and recommended, not invisible.
Get found for the searches that bring ready‑to‑buy customers, month after month.
Get named and recommended when customers ask ChatGPT and Google's AI who to choose.
Own the map pack and the "near me" searches in the suburbs you serve.
Pages and articles that answer real questions and pull in the right traffic.
Fast, clean, well‑structured sites that search engines and AI can read with ease.
Reviews and trust signals that tell both people and AI you are the safe choice.
In their words
Real business owners, real results. This is the part I am proudest of.
“To give you an idea of this guy’s ability to generate leads, one campaign spent $12 in its first 12 hours and produced 10 leads. Three of them were homeowners looking to buy an investment property. Working with Craig is wickedly impressive. If I have a question, he answers the phone almost every time and I always get good advice. Absolute champion.”
“Embarrassingly, I’d spent close to $50,000 on advertising before working with Craig and had little more to show for it than a list of dud phone numbers. Craig is sharp and he is fast. Hold onto your seat, because your business is about to go for a ride in a seriously luxurious advertising vehicle. After 20 years in business, I can tell you there are very few people like him who actually know how to generate real leads. My only fear is that he gets too in demand.”
“Craig is a lead generation king. Call him a wizard, a freak, whatever you want, this bloke has generated more leads for me than every lead company I’ve worked with put together. I genuinely couldn’t imagine not working with him now. And to make it even better, he’s just a bloody good rooster.”
How we work together
No spraying budget and hoping. We start with your business, then build from there.
I learn your business, your margins and your customers, so every decision is grounded in what a lead is actually worth to you.
A clear strategy across paid and organic, with the channels, budget and targets mapped out before anything goes live.
Campaigns go live and I keep refining, cutting what wastes money and doubling down on what brings customers.
Honest reporting in plain language, so you always know what your spend brought back, and where the next gain is.
Pricing
There is no one‑size‑fits‑all here. I work with businesses of every size and budget, so the only honest way I can put a number in front of you is to have a proper chin wag first and truly understand your business and your goals.
What I can promise is this: I am not about ripping good people off. I am about building partnerships that last well into the future, as a genuine extension of your business. “Growth partner” is a cliché, I know, but the plain truth is I’m a good bugger who is smart, experienced and principled.
Get in touch
Tell me what you are trying to achieve and what you are working with, and I will come back with a straight plan for your budget. No obligation, no jargon.
Prefer to reach out directly?
[email protected]
· +64 21 190 1763